There is no one else in the world like you.

Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands.

Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self.

What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name.

Remember, the only legacy you will leave behind in the world is your name.

Ashutosh Garg, an MBA, has worked in the corporate sector for twenty-five years. He was associated with ITC Limited for seventeen years, leaving in 1995 as the managing director of one of the ITC Group companies, based in Singapore. Thereafter, he spent eight years in the aerospace industry, four years each with Lockheed Martin and Hughes, running their satellite systems in Asia.

Ashutosh founded Guardian Pharmacy in 2003, and grew it to the second largest pharmacy chain in India and also brought in GNC as a partner to India. He exited the company he founded in August 2016 but continues to be on the board. A certified executive coach, Ashutosh coaches and mentors several CEOs in India on strategic planning, personal accountability, people, and culture issues. He has served as a director of the GAVI Vaccine Alliance, headquartered in Geneva for eight years. He is the chairman of Bizdome, a start-up incubator of the Indian Institute of Management (IIM), Rohtak. He has also served on the Advisory Council of the Centre for Policy Research and is a board member of several companies.

In January 1995, Ashutosh was recognized as a Global Leader for Tomorrow by the World Economic Forum, Switzerland. He is an active member of the Young Presidents' Organization and is the current chairman for YPO Gold, South Asia. He is also a charter member of The Indus Entrepreneurs (TiE).