The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

K.V. Sridhar aka Pops, is one of the most celebrated ad-makers of the country. From humble beginnings as a Bollywood film billboard painter to the National Creative Director of Leo Burnett India, to being the Chief Creative Officer of SapientNitro's India operations, and now plunging into the adventure called entrepreneurship as the Founder & Chief Creative Officer of Hyper Collective, Pops has seen it all. Pops comes with over thirty-five years of experience in building brands like Coke, Thums-Up, Limca, Maaza, Samsung, LG, GM and many more. He was recently named in the prestigious list of Hall of Fame of Asian advertising, media and marketing leaders of the past forty years by Campaign Asia. He has won over 22 Cannes lions and over 100 international awards.
The creator of the Gandhi Font, a brilliant artist whose is famous by the name iPops, an ace cook who loves his food, a man of simplicity. In the humble insights and observations of life lives a brilliant
ad! KV Sridhar's romance with advertising and life is the genesis of this book, 30 Second Thrillers. A book that captures the magic that has unfolded on our TV screens in the last 30 years as 30 seconders. The book is an ode to our common viewers, our aunts and uncles, our neighbours, that stranger who we have had a random conversation with in our train journey.
A book that takes the reader to a world where magic is made! To the world where creative oompa-loompas of advertising work tirelessly to create 30 seconds that become a part of peoples' lives. A book that tells the stories behind the 30 second story, how was it made, when did the idea spark like a bulb, who thought of it and when, the anecdotes, the efforts all of it captured in words! Further ornamented by the inputs and insights of the makers themselves. A book that covers every great ad-maker and their story, be it the 'Chal meri Luna', be it the vintage 'Humara Bajaj' to the new 'Har ek friend zaroori hota hai' the book revisits all. Starting from the Doordarshan days and arriving at the YouTube today, the journey is worded succulently in this book. It is these people, the viewers who are oblivious of the world behind ads that are the core inspiration of this book, and it is to them, to us, to you this book speaks to.