Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

ROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Universit� Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy.
STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis communication and social media. He was a partner for ten years with the Boston public relations firm of Schneider & Associates. Steve is a member of the National Commission on Public Relations Education, a former PRSA assembly delegate, and Past-President of PRSA Boston. He is the recipient of the Boston University Lyndon Baines Johnson Student Advisor of the Year Award and the John J. Malloy Crystal Bell Award for lifetime achievement and contribution to the field of public relations.