The mainstreaming of pornographic imagery into fashion and popular culture at the turn of the millennium in Britain and the US signalled a dramatic cultural shift in construction of both femininity and masculinity. For men and women, raunch became the new cool. This engaging book draws from a diverse range of examples including film, popular tabloids, campus culture, mass media marketing campaigns, facebook profiles, and art exhibits to explore expressions and meanings of porn chic.

Bringing a cultural and feminist lens to the material, this book challenges the reader to question the sexual agency of the 12-year-old girl dressed to seduce in fashions inspired by Katie Price, the college co-ed flashing her breasts for a film maker during Spring break, and the waitress making her customer happy with chicken wings and a nice set of Hooters. Further it explores the raunchy bad boys being paid handsomely to tell the world about their sexual exploits, online, on film, and in popular press bestsellers.

The book also contains thought-provoking artwork by Nicola Bockelmann which focuses on the permeable border between pornography and mainstream culture and urges viewers to question everyday explicitness. Balancing a popular culture approach and a strong analytic lens, Porn Chic will engage a wide audience of readers interested in popular culture, fashion, and gender studies.

Annette Lynch is a Professor of Textiles and Apparel and the Director of the Center for Violence Prevention at the University of Northern Iowa. She has published Dress, Gender and Cultural Change (Berg, 1999) and Changing Fashion: A Critical Introduction to Trend Analysis and Meaning (Berg, 2007).

Nicola Steffen was brought up in Germany where she studied English, Art and Education. She currently lives in the UK where she works as an artist under the pseudonym of 'Nicola Bockelmann'.