'Creating Winning Bids' sets out the key stages in the production of a winning bid. Based on tried and tested methods, and using a simple step-by-step process, it will improve your chances of success in what can otherwise seem a daunting and complex process. Distilling the author’s experience of over 25 years of bidding in the public and private sectors, it is packed with practical tips about what your client really wants to see. Beginning with a concise look at how to find new opportunities for work, it examines the various types of bid that can be made and includes invaluable explanations of the jargon used in the bidding process – from OJEU to PQQs.

Illustrated throughout with useful diagrams and checklists, and covering a range of procurement routes, this guide will help anyone from the sole practitioner to the large firm with a dedicated bidding team to create practical and perfectly-tailored winning bids.

Marzanna K. Witek-Hajduk, Prof., is Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, in Poland, and Chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumer perspectives. She has authored and co-authored articles published in peer-reviewed, international journals, and has been editor of multiple scientific monographs.

Magda Górska Grginović, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland. She brings 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around international entrepreneurship, internationalisation of firms in particular SMEs, and digital transformation of companies combined with their sustainable development.

Bartosz Targański, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland, and a legal advisor. His research interests focus on competition and consumer protection law, international trade law, and e-commerce law. He has authored and co-authored articles published in peer-reviewed, scientific journals, and co-authored a commentary on the Polish Act on competition and consumer protection.