Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

Claire M. L. Bourne is Associate Professor of English at the Pennsylvania State University, USA. Her teaching and research focus on early modern drama, book history, textual editing, and theatre studies. She is the author of Typographies of Performance in Early Modern England (2020) and has published extensively on book design and the history of reading. She is editing Henry VI, Part 1, for the Arden Shakespeare Fourth Series, and is collaborating with Jason Scott- Warren (University of Cambridge) on a series of projects related to the Free Library of Philadelphia's copy of the Shakespeare First Folio annotated by John Milton.