Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.

It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Dr. Nicu Popescu leads the Wider Europe program at ECFR. Between May-December 2019, he served Minister of Foreign Affairs and of Moldova. He is author of the EU Foreign Policy and Post-Soviet Conflicts: Stealth Intervention' (Routledge 2010) and co-editor of Democratization in EU Foreign Policy (2015).

Dr. Dimitar Bechev is Research Fellow at UNC Chapel Hill as well as Senior Fellow at the Atlantic Council in Washington, D.C. Amongst his publications are Rival Power: Russia in Southeast Europe (Yale, 2017) and Mediterranean Frontiers (IB Tauris, 2010, co-edited with Kalypso Nicolaidis).

Dr. Stanislav Secrieru is senior analyst at the EU Institute for Security Studies where he covers Russian foreign and security policy. Prior to that, he held position with the Polish Institute of International Affairs and the Open Society European Policy Institute.