Kick start your creativity and become an even more effective leader by getting outdoors. Here's how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills.

Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities - not least of which is moving meetings and team-building exercises out of the office and into the great outdoors!

Rather than being an unchangeable trait, creativity is an ability and skill that we can train and improve. But how do you develop a creative mind-set that will lead to success? Creativity doesn't tend to come from inspired 'flashes', but from sustained periods of thought and effort. Through a combined effort of both the conscious and subconscious mind, much easier to encourage and develop in an outdoor setting, previously unseen connections are made and original ideas flourish.

The Creativity Factor explores the scientific & practical evidence for entrepreneurial creativity, and explains the mechanisms, habits and techniques that help develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.

"Garry Pratt makes a compelling case to take our thinking outdoors as a simple but powerful way to free it from constraints." - Dimo Dimov, Professor of Entrepreneurship and Innovation, University of Bath, UK

"Outside thinking is powerful stuff... Enjoy this fantastic journey!" - Jo�o Perre Viana, Founder of Walking Mentorship

Garry Pratt is the co-founder of Earswitch, an innovative sensor technology start-up and was previously Entrepreneur in Residence and a Teaching Fellow in Entrepreneurship at the University of Bath. In this role, he ran an accelerator programme that supported high-tech, high-growth potential digital start-ups and scale-ups in areas such as med-tech, AR/VR and AI, through which he mentored, advised and trained over 100 founders. Garry is also the co-founder of the Outside/community and Walking Leaders, where he serves mentor, facilitator and guide on walking expeditions intended to cultivate creative and outside thinking in business leaders, teams and entrepreneurs.
Garry previously held senior positions in the pre-dotcom tech world across the US and Europe, co-founded a chain of specialist cookshops before co-founding Teachit, a leading educational digital content provider which he exited in 2011.