Strategy is essentially about achieving organisational success. Growth, Adaptation, Resilience, and Competition (GARC) is a general framework that helps organisations think creatively about attaining success and acknowledges the reality that there is no one single criteria for success. What drives and defines organisational success? Using the path- breaking GARC framework, this book provides an answer to this important question. Combining practice with theory, the reversal of the conventional ‘theory with practice’ idea being intentional, one of the standout features of this book is that it articulates business heuristics for each of the drivers of success along with guidelines on how to use them. To illustrate the empirical grounding of the theoretical aims, the authors connect multiple real- life business cases to each of the four GARC dimensions. This book will therefore be of value to researchers, academics, practitioners, and advanced students in the fields of strategy, organisational studies, and management.

Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes Business School, UK. Surja is also the co-editor of an internationally recognised peer-reviewed technology management journal.

Tobias Kutzewski is a lecturer and PhD candidate at the School of Business and Economics of VU Amsterdam, Netherlands.