As with any digital technology, there are concerns about how new advancements may affect our health, safety, security, privacy, and economy. The metaverse has potential, but as with any other universe, whether it be physical or digital, it also faces challenges. It is currently undefinable; neither good nor bad can be applied to it, falling under a spectrum that can be either advantageous or harmful to those who engage in it.

Focusing on the main issues presented by the metaverse, including implementation, governance, ethical decision-making, sustainability, safety and security, intellectual property, and acceptable behavior issues, The Metaverse Dilemma explores a balanced viewpoint of the metaverse from both a theoretical and practical mindset, examining the challenges and opportunities faced when adopting and implementing the metaverse in business and everyday scenarios.

Contributing to the fields of technology and sustainability through the lens of the metaverse, The Metaverse Dilemma is essential reading for entrepreneurs, start-up enthusiasts, students, researchers, and practitioners looking to understand the broader implications of the metaverse on the future of global society.

Chitra Krishnan is an Associate Professor at Symbiosis Centre for Management Studies, Noida Campus, Symbiosis International (Deemed University), Pune, India.

Abhishek Behl is a Senior Lecturer at Keele Business School, Keele University, UK. Dr. Behl is the President of the Special Interest Group - GAME of the Association for Information Systems (AIS).

Snigdha Dash is a Professor at School of Business, Galgotias University, Greater Noida.

Prashant Dev Yadav is an Assistant Professor at Symbiosis Centre for Management Studies, Noida Campus, Symbiosis International (Deemed University), Pune, India.