In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This book is designed to serve as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, illuminating the path toward a future where technology and retail seamlessly intersect.

As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.

Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.

Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.

Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.