Between 2014 and 2017, the artistic research project "TransCoding – From 'Highbrow Art' to Participatory Culture" encouraged creative participation in multimedia art via social media. Based on the artworks that emerged from the project, Barbara Lüneburg investigates authorship, authority, motivational factors, and aesthetics in participatory art created with the help of web 2.0 technology. The interdisciplinary approach includes perspectives from sociology, cultural and media studies, and offers an exclusive view and analysis from the inside through the method of artistic research. In addition, the study documents selected community projects and the creation processes of the artworks Slices of Life and Read me.

Barbara Lüneburg (Prof. Dr. phil.) is an internationally acknowledged performing artist and artistic researcher working in contemporary classical art music and multimedia art. From 2014 to 2018 she was director and lead artist of TransCoding. Her previous arts-based research deals with collaborations between performers, composers and music promoters, charisma, performer-audience relationships and game-based audiovisual art. Lüneburg is professor for »artistic research« at the Private University in Linz and heads the doctoral programmes.