As businesses grow, culture can be created by accident or by design. This book is for coaches and consultants who want to support their clients to design their culture.

Coaches can struggle to devise simple and useful content, especially if they are new to coaching. This book gives clear models and frameworks as well as the steps to deliver those frameworks to their clients. Based on the popular Kick A** Culture Coach Program, it is full of new ideas, tried and tested models, and thoughts on how to develop a deeper relationship with clients through retained programs. Unique to this book are the links provided to online courses, with each chapter including a link to an online course which helps to embed learning and gives access to downloadable materials, such as video, audio, and high quality, professionally designed PDFs suitable for workshops, presentations, and coaching sessions.

This book is a comprehensive resource for experienced business coaches and consultants to add to their toolkits, as well as aspiring coaches and consultants who need frameworks to get started – and it’s helpful for business owners too.

Rebecca Bonnington was born in Banbury, but raised in Manchester from the age of one. Her down‑to‑earth, no‑nonsense approach to business coaching and consulting has served her clients well over the past 15 years. She lives in Edinburgh with her husband, youngest daughter, and two dogs. Her two older children live close by. She’s the CEO and co‑founder of Tricres and describes herself as the business coach’s coach.