The Robin Hood Foundation is a charitable organization focused on alleviating poverty in New York City. Michael M. Weinstein is the foundation's senior vice president. In that role he developed its metrics-based approach, called "relentless monetization," to ensure that the money the foundation receives and grants is used most effectively. Ralph M. Bradburd has served as long-time consultant to Robin Hood on matters of metrics.

In this book Weinstein and Bradburd show how to implement the Robin Hood approach and explain how any nonprofit organizations or philanthropic donor can use it to achieve the greatest benefit from every philanthropic dollar. Drawing on their extensive knowledge, the authors devote specific chapters to the difficulties most frequently encountered by donors trying to measure the benefits of their initiatives.. This book provides straightforward, targeted advice for funding "smart" nonprofit programs.

Michael M. Weinstein is the senior vice president of The Robin Hood Foundation and holds a Ph.D. in economics from the Massachusetts Institute of Technology. He served on the editorial board of The New York Times and as its economics columnist during the 1990s. He was the founding director of the Greenberg Center for Geoeconomic Studies while holding the Paul A. Volcker Chair in International Economics at the Council on Foreign Relations. He is president and founder of W.A.D. Financial Counseling, Inc., a nonprofit foundation providing free financial counseling to poor families.

Ralph M. Bradburd is professor of economics and the David A. Wells Professor of Political Economy at Williams College. He has served as a consultant for international organizations such as the World Bank and USAID, HHS, the Federal Trade Commission, other U.S. federal and state-level government agencies, and the nonprofit Robin Hood Foundation. He is the incoming chair of the Environmental Studies Program at Williams College.