Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework – emphasising fostering sustainable economic growth and higher gross domestic product growth per annum in the least developed countries – Disruptive Frugal Digital Innovation in Africa provides the reader with theoretically informed and practically grounded solutions to addressing sustainable development for humans.

Taking a multi-faceted approach, the readers of this edited volume gain insights into the role of disruptive frugal technological innovation and transformative futures in Africa. Considering macro, meso, and firm-level analyses relating to how disruptive frugal technological innovation and transformative futures, Disruptive Frugal Digital Innovation in Africa proposes implementations towards positive development in under-researched African contexts.

Each chapter provides theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how disruptive frugal technological innovation and transformative futures strategies could be of benefit to them.

Brighton Nyagadza is a Digital Marketing academic and CABS (UK) Certified Management & Business Educator, currently with the York St John University (YSJU), London Campus, England, United Kingdom, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (CIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland.

Abu Bashar is a software consultant in a leading IT firm in the Kingdom of Bahrain. He is also associated with the MTC (Micro Training Centre) as an instructor for Digital marketing and allied subjects. His area of research is in online consumer behaviour – especially impulse buying behaviour; sustainable marketing practices and consumer behaviour.