This two-volume set offers an up-to-date exploration of Chinese social media through 26 research chapters approached from different theoretical and methodological perspectives within and beyond the field of media and communication studies.

The set aims to outline the current landscape of Chinese social media from insider, intercultural and interdisciplinary perspectives. Dedicated to research from insider perspectives, the first volume provides accounts of Chinese social media developments and sheds light on the logics of social media functioning in China, based on case studies and empirical analyses of platforms such as Xiaohongshu, WeChat and Douyin. The second volume brings together thirteen original chapters that together provide a panoramic view of Chinese social media through an intercultural and interdisciplinary lens. By examining these digital spaces from diverse cultural perspectives and across multiple academic disciplines, the book illuminates the complex dynamics at play in the Chinese digital landscape and their implications for global digital communication.

This set will be an essential read for scholars and university students of media and communication, social media and China studies, as well as industry professionals and anyone interested in Chinese social media.

Xiaying XU is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.

Mengmeng ZHAO is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability, and ESG. She teaches public relations and communication research part-time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.

May Ying WANG is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.