The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.

Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.

With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

Marija Geiger Zeman is an awarded author and the Senior Research Scientist at the Institute of Social Sciences Ivo Pilar, Croatia.

Michal Chmiel is a former PR practitioner and a Senior Lecturer (Associate Professor) at the Department of Psychology, Royal Holloway, University of London.

Mirela Holy is the Head of Communication Studies at Croatia's first private university, VERN' University, and a former Minister of Environmental Protection and Nature.