Can subliminal messages motivate behaviour? Can you train your brain to increase your intelligence? Does parenting style affect personality?

Psychologists and non-psychologists looking to understand human behaviour and cognition are forced to contend with a number of complexities unique to the field. Not least amongst these is the fact that psychology lacks the superficially attractive precision of theories in the hard sciences. It is inevitable, then, that non-psychologists are susceptible to numerous psychological myths.

In this thought-provoking exploration of 43 of the most common psychological myths, Michael W. Eysenck examines the complexity of psychological science as well as the distortion of data, not only through the media, but also by researchers, textbook writers, and individuals themselves. He challenges the notion that the substantial progress made by psychology has provided enough convincing experimental evidence to successfully demolish these inaccuracies and explores the ways in which psychological research should be systematically improved so that psychology can take its place as a robust scientific discipline. Highly engaging, this is an informative read for psychologists at all levels, as well as members of the general public interested in challenging their own psychological understanding.

Michael W. Eysenck graduated from University College London. He then moved immediately to Birkbeck University of London as a lecturer where he did his PhD on the von Restorff and ‘release’ memory effects. His research for several years focused on various aspects in memory (e.g., levels of processing; distinctiveness). Since then, his main focus has been on anxiety and cognition (including memory) in healthy populations and patients with anxiety disorders. Some of this research has focused on cognitive biases especially those affecting attentional and memory processes. Theoretically, he proposed his influential attentional control theory of anxiety in 2007 based on the assumption that anxious individuals’ problems with cognitive processing often revolve around impaired attentional control. Most of this research and theorising was carried out at Royal Holloway University of London where he was Professor of Psychology between 1987 and 2009 (Head of Department, 1987-2005) and where since 2013 he has been a fellow. He continued this research during the period 2010-2020 at the University of Roehampton. He has published 67 books in psychology (many relating to human memory) including two research monographs on anxiety and cognition. He has been in Who’s Who since 1989.