Now in its fifth edition, this invaluable textbook provides a comprehensive overview of research methods in the behavioral sciences, emphasizing the conceptual challenges inherent in scientific inquiry. Organized to mirror each stage of the research process, this text guides readers through the process, from formulating questions, to collecting data, to interpreting results. Engaging and accessible, the book includes essential topics like measurement issues, correlational research, evaluation research, and integrative literature reviews, often overlooked in other textbooks.

Key features include:

• Balanced coverage of both qualitative and quantitative research methods

• Structured chapter features, including an outline, key terms, a summary, suggested readings, and reflective questions to facilitate discussion and application of theory

• Extensively updated chapters reflecting recent advancements, with new discussions on the implications of open science and the challenges of effective online data collection.

• Expanded resources for instructors and students to support teaching and learning

Streamlined for an optimal balance of breadth and depth, Principles of Research in Behavioral Science is an indispensable resource for any researcher’s bookshelf. Ideal for advanced undergraduate, graduate, and post-graduate students seeking a strong foundation in research methods, it also serves as a valuable reference for seasoned researchers looking to refresh their knowledge.

Mary E. Kite is Professor of Social Psychology at Ball State University. She received her Ph.D. from Purdue University. Her research focuses on stereotyping and prejudice toward women, gays and lesbians, and older adults. She has served as President of The Society for the Teaching of Psychology (STP, APA Division 2) and Secretary-Treasurer and President of the Midwestern Psychological Association (MPA). She holds Fellow Status in the American Psychological Association (Divisions 2, 8, 9, 35, and 44), the Society for Experimental Social Psychology, the Association for Psychological Science and the Midwestern Psychological Association. In 2014, she received the Charles L. Brewer Distinguished Teaching Award from the American Psychological Foundation. She co-authored the fourth edition of The Psychology of Prejudice and Discrimination with Bernard E. Whitley, Jr. and Lisa S. Wagner.

Bernard E. Whitley, Jr. is Professor Emeritus of Psychological Science at Ball State University. He received his Ph.D. in Social Psychology from the University of Pittsburgh. He is a Fellow of the American Psychological Association and charter member and Fellow of the Association for Psychological Science. His research interests focus on the roles of ideological variables in prejudice, and he has published in many journals including Psychological Bulletin, Journal of Personality and Social Psychology, and Personality and Social Psychology Bulletin. His other books include The Psychology of Prejudice and Discrimination with Mary E. Kite and Lisa S. Wagner and Academic Dishonesty: An Educator’s Guide (2002) with Patricia Keith-Spiegel.