Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies.
Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned. This volume provides a roadmap for businesses to adopt digital solutions and systems in all aspects of a company’s functioning. With case-based examples, the book demonstrates how organizations globally use digital technologies to enhance their business operations; examines strategies that work and those that do not; highlights lessons organizations can learn from the success and failures of digitization; and looks at the perils of using such technology, which can often also endanger the organization's functioning and raise consumer privacy concerns.
Part of the Advances in Emerging Markets and Business Operations series, this volume includes examples and best practices from companies that provide a framework for designing a digital strategy. It will be useful for students and researchers of business studies, management studies, human resources, organization studies, IT management and information and communication. It will also be of interest to organizations and managers.

Abhishek Behl is a Associate Professor at Keele Business School, Keele University, UK. He has earned his second Ph.D. from the Indian Institute of Technology, Bombay, where his research is in the area of crowdfunding and gamification. His research is in the areas of gamification and strategy, human-computer interaction, sustainability, and stakeholder engagement.
Brinda Sampat is an Associate Professor at the NMIMS Centre for Distance and Online Education, NMIMS University, Mumbai, India. Her research interests are at the interface of Information Systems and Marketing Management, which primarily focuses on consumer adoption and diffusion of emerging technologies (AI, mobile health, wearable devices, social media) and digital innovations and sustainability through the lens of emerging economies.