This book analyzes the current attempts to regulate artificial intelligence (AI) and its impact on the communication field.

Examining existing and proposed laws, policies, and regulations of AI in the U.S. and the European Union, this book analyzes how the technological development of AI will be governed in the next decade and how this will impact the communication industry. Chapters explore the influence of laws on key communication issues including free speech, disinformation, intellectual property, privacy, and discrimination, as well as the AI industry’s approach to self-regulation. It shows how communication professionals such as public relations practitioners, advertisers, and journalists will be affected by generative AI content production and how communication will ultimately be shaped by the regulations and laws placed on AI.

Providing readers with a working knowledge of the contemporary legal issues surrounding AI and communication, this book will be of interest to scholars and students in the fields of Media and Communication Law, Public Relations, Advertising, and Journalism.

Cayce Myers is a Professor and Director of Graduate Studies in the School of Communication at Virginia Tech, USA, where he teaches Public Relations and Communication Law. He is also the author of Public Relations History: Theory, Practice and Profession (Routledge, 2020).