The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership? How do digital things come to be unique? The author undertakes this journey by drawing on consumption research, sociological, philosophical and law literature, and by paying close attention to what NFT consumers and industry insiders have to say about digital ownership.

The book is comprised of three parts exploring three overarching ideas: 1) that the NFT experiment helps shake up entrenched assumptions about ownership, thus opening new avenues for thinking and exploring digital ownership and its role in society; 2) that ownership is not just a bundle of legal rights or a social-technical arrangement, but also a powerful force in, and outcome of, how we imagine society and the future; 3) that the NFT experiment invites us to more closely examine the relation between digital ownership and uniqueness and offers valuable insights into contemporary society of singularities.

While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

Domen Bajde is professor of Consumption, Culture & Commerce at University of Southern Denmark. His research explores diverse aspects of consumer culture and the formation of markets, often through the interpretive lens of relational, socio-material theories. He has also extensively explored moralized consumption and market dynamics, such consumer responsibilization and the affective structures and apparatuses underpinnign it. His recent projects investigate technological and cultural transformations in how we consume and own digital stuff, how digital platforms attempt to govern their users, and the existential role of rituals in digitalized late modernity.