Agency Pods represent a revolutionary shift in organisational structure. For more than a century, businesses have unknowingly held themselves back by traditionally organising their teams by job function. While it might sound sensible, this organisational structure places strict limits on the ability for organisations to grow, innovate, and acquire talent. Enter the Agency Pod; a new way to organise employees that breaks from the traditional constraints of function-based set ups.

With this innovative new industry structure, employees are aligned into small, cross-functional teams, or Pods, that act as internal agencies responsible for specific clients every need. This contrasts the traditional single function model, where departments handle only small parts of client or project deliverables, creating a highly collaborative, nimble, and laser focused environment which allows organisations of all kinds to become much more responsive to client requests and changing market conditions.

As this new business organisational structure takes the corporate world by storm, leading System Integrators and Service Providers globally have either already moved to the pod model or are hastily doing so. In Agency Pods: The Definitive Guide, Bhatti and Biddiscombe blow the lid off one of the most closely guarded secrets in business consulting by explaining how to implement it, how to measure it, and what success looks like.

Timothy Biddiscombe is CEO of Purple Square CX, a Marketing Automation & CX Agency based in London, United Kingdom.

Mosawer Bhatti has been working at Purple Square CX for over ten years, a Marketing Automation & CX Agency based in London, United Kingdom, currently fulfilling the role of Chief Services Officer.