This book offers a comprehensive exploration of the profound challenges and opportunities presented by deepfake technology across industries, society, and governance. It delves into the multifaceted impacts of synthetic media, examining its potential to reshape corporate trust, economic stability, and public discourse while emphasizing strategies to build resilience and ethical frameworks.

Key themes include the role of intellectual capital in safeguarding corporate reputation, the risks of deepfake fraud in financial markets, and the implications for insurance, banking, and fintech sectors. Through cross-disciplinary analyses, the book unravels the disruptive influence of deepfakes on political affairs, economic policies, and corporate transparency.

Highlighting real-world case studies, it addresses workplace resilience, data-driven decision-making, and the intersection of deepfake technology with marketing innovation and job satisfaction. From social media marketing to public trust and privacy concerns, the book offers actionable insights for navigating the ethical dilemmas posed by synthetic media.

With a focus on collaboration across disciplines, the book equips readers with strategies for mitigating risks, promoting media literacy, and leveraging AI responsibly. Mastering Deepfake Technology is an essential guide for academics, professionals, and policymakers seeking to understand and address the complexities of this emerging frontier.

Dr. Sanjay Taneja is an Associate Professor in the Department of Management Studies at Graphic Era Deemed-to-be University, India. His research expertise spans accounting and finance (FinTech, green finance), risk and insurance management, green economics, and innovation in insurance. He holds dual master’s degrees (MBA and M.Com.) with specializations in finance and marketing, earning a gold medal from Chaudhary Devi University, Sirsa, India, in 2012. Dr. Taneja completed his Ph.D. (ICSSR-sponsored) on the financial performance of Indian banks in 2016 and his post-doctoral research on the European Green Deal’s impact on Turkey's CO₂ emissions in 2023. He has over 50 publications in reputed journals (Scopus/ABDC/Web of Science), 2 e-books, 1 textbook, 20 edited books, and 4 Scopus-indexed book chapters. His scholarly impact includes 938 Google Scholar citations (h-index: 17, i10-index: 31) and 1023 Scopus citations (h-index: 21). He has presented at 50+ conferences, organized 40+ FDPs, and published case studies. A frequent keynote speaker, session chair, and guest lecturer globally, Dr. Taneja has also filed five patents (three published). Known for his dynamic approach and commitment to growth, he inspires excellence in academics and research.

Swati Gupta, A dynamic individual with a doctoral degree and over nine years of professional experience across various educational institutions and universities in diverse locations. She specialises in teaching subjects such as Management and Technology. Known for her energy and dedication, she possesses excellent analytical, problem-solving and decision-making skills. Having served as the editor for four books under renowned publishing houses including NOVA, Emerald, IGI Global, and AAP, she has contributed signifi¬cantly to the academic field. Additionally, she has undertaken the role of a reviewer for IGI Global and has chapters indexed in Scopus covering topics in marketing, Digital Marketing, Green Business Management, Consumer Behavior among others. Furthermore, she holds a patent for The Role of Blockchain Technology in Crypto Currency Transaction with the Indian Patent, Application no. 202211041663, and the Date of Publication being 29/07/2022

Mohit Kukreti holds a Ph.D. in Human Resource Development (HRD), with over 25 years of international expertise in roles such as higher education administration, academic quality assurance, and strategic planning for higher education institutions (HEIs). With a rich career, he has held academic lead¬ership positions in Nepal, Ethiopia, and Sultanate of Oman. He had served as the head of departments, program director for the IBA Program at the Directorate General of 6 CAS Colleges in the Ministry of Higher Education in the Sultanate of Oman. He is presently associated with the recently established government’s University of Technology and Applied Sciences (College of Economics and Business Administration − Ibri). Dr. Kukreti’s academic contributions extend to numerous articles and chapters published in peer-reviewed, ABDC and Scopus-indexed international Q1 journals and international books. His has participated and presented at conferences in the various countries. He has conducted various workshops, served as a session chair in conferences, undertaken editorial roles, and presently working as a reviewer for esteemed journals publishers such as Emerald, Routledge, IGI, and Inderscience. He has delivered talks at various universities, colleges and to the Ministry of Tourism officials, Government of India. His expertise extends to HEI quality assurance, HEI strategic Management, curriculum and courses designing at both undergraduate and postgraduate levels. He has lent his expertise as a Ph.D. examiner at several universities in India. His research areas span HRD, Business Management, HEI’s strategy development and quality assurance, entrepreneurship, and tourism.

Abhishek Singh Chauhan is associated with Graphic Era Deemed to be University as a Professor in department of Management studies and an esteemed editor with a commendable 17-year track record in research and academia within the realms of International Business and Marketing. His depth of expertise is evidenced by his profound understanding of global mar¬ket dynamics and strategic marketing principles. Through meticulous edito¬rial oversight, he ensures scholarly publications meet the highest standards of accuracy and relevance. Chauhan’s extensive experience enables him to provide invaluable insights, guiding authors towards impactful contributions in their respective fields. With a commitment to excellence and a keen eye for detail, he plays a pivotal role in shaping discourse and advancing knowledge in the domains of International Business and Marketing.