Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.

Features and benefits of the second edition:

• New chapters on political branding and delivery marketing;
• Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations;
• Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and
• Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions

Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics.

This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Bill Ashcroft is Emeritus Professor at the University of New South Wales, Australia. He is a renowned critic and theorist, founding exponent of postcolonial theory, and author of 21 books and over 200 articles and chapters. He is co-editor of The Postcolonial Studies Reader (with Gareth Griffiths and Helen Tiffin); he is also co-author of The Empire Writes Back (also with Gareth Griffiths and Helen Tiffin), the first text to offer a systematic examination of the field of postcolonial studies.

Gareth Griffiths is Emeritus Professor and Honorary Senior Research Fellow at the University of Western Australia. He is a pioneer in the field of postcolonial studies. He has also written extensively on African literatures and theatre. He has authored and edited 15 books and more than a hundred articles and chapters.

Helen Tiffin is Adjunct Professor at the University of Wollongong, Australia. She has authored or edited 8 books and over 80 articles and chapters on postcolonial literatures, literary theory and animal and environmental subjects.