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    • • • Impact of ICTs on Event Management and Marketing
        • Hardcover
        • Kemal Birdir / Business Science Reference
          
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    • • • Innovations in Digital Branding and Content Marketing
        • Hardcover
        • Subhankar Das / Business Science Reference
          
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    • • • Building Consumer-Brand Relationship in Luxury Brand Management
        • Hardcover
        • Paula Rodrigues / Business Science Reference
          
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    • • • Driving Industrial Competitiveness With Innovative Design Principles
        • Hardcover
        • Luís Farinha / Business Science Reference
          
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    • • • Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
        • Hardcover
        • Dincer Atli / Business Science Reference
          
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    • • • Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
        • Hardcover
        • Víctor Hernández-Santaolalla / Business Science Reference
          
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    • • • New Techniques for Brand Management in the Healthcare Sector
        • Hardcover
        • Ana Pinto Borges / Business Science Reference
          
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    • • • Digital Marketing Strategies and Models for Competitive Business
        • Hardcover
        • Filipe Mota Pinto / Business Science Reference
          
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    • • • Handbook of Research on Decision-Making Techniques in Financial Marketing
        • Hardcover
        • Hasan Dinçer / Business Science Reference
          
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    • • • Managing Social Media Practices in the Digital Economy
        • Hardcover
        • Shirin Alavi / Business Science Reference